Valentina Castronuovo is a Postdoctoral Researcher at CNR – IRISS in the field of Cultural Heritage innovation. PhD in Tourism Geography, her research topics are oriented towards the development and promotion of cultural itineraries, the design of sustainable tourism routes, the systemic enhancement of diffuse cultural heritage and, more generally, cultural and tourist development of territories. Since 2014 she has been collaborating with the chair of Geography of Tourism at the Department of Cultural Heritage of the University of Salento. She has worked as a cultural planner for both private and public bodies and she is the author of contributions and articles in journals, books, projects and research reports, published both internationally and nationally, including The Via Francigena del Sud: the value of pilgrimage routes in the development of inland areas. The state of the art of two emblematic cases, in «Revista Galega de Economía», (2021), Payment of Ecosystem Services (PES) for Cultural Heritage: contributions from the New Urban Agenda (NUA), in Nunes S.C., Trono A. (eds.), Local Governance and the New Urban Agenda, Springer, (2020), and Religious Routes as Driving Forces for Sustainable Local Development, in Olsen D., Trono A. (eds), Religious Pilgrimage Routes and Trails, CABI, (2018).